Hofmeister

OOH, Film, Social

The classic 80s beer is back, only it's tastier and classier now, just like its brand ambassador. The client wanted to keep George the bear. And we weren't complaining. We created posters for the brand relaunch, tactical ads for the Euros and Oktoberfest, as well as the investor film, telling the story of new Hofmeister from one of the co-founders.
Agency: BBH. Production Company: Black Sheep Studios. Director: Stu McArdle.