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Canon Brand World

Retail, Print, Fixtures, OOH, Digital

Canon as the historical leader in photography had dominated the professional market for decades. But Sony had stolen a march, appealing to a younger audience, innovating faster and investing in retail partners. Canon's brand perception and retail visibility needed addressing. So we developed a set of brand behaviours for Canon to reignite relationships with retail partners and the younger photography audience. We delivered category defining communications and set a benchmark for in store experience and shopper engagement. Agency: VCCP

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Consumer retailer solutions

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Pro retailer solutions

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