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O2 Arena

O2 are proud partners of England Rugby. Our World Cup #WearTheRose campaign called on the nation to get behind the team and Make Them Giants through the power of support. Our idea was to help the nation amplify their tweets through the biggest stage possible - the roof of the O2 Arena - giving them huge coverage, literally.

As England fans had their tweets beamed live on to the roof throughout the World Cup, a giant projection of the rose grew with their support. This was not only a world first, but a word record too with 68 projectors and over 144 moving headlight fixtures.


Thousands of fans shared their messages of support proudly bearing #WearTheRose under Heathrow's landing flight path, inspiring the England team in full view of other fans and nations, as they arrived from around the world.

Agency: VCCP

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